In our humble opinion, shopping for a new baby should be a special experience. Nine months of slowly and consciously building out a foundation of hard-working and hard-wearing basics that will see you and your newborn through to toddlerhood and beyond. We believe it takes time to find, research, and commit to the things that will make your life easier as a parent, and a Baby Bag is one of the most important purchases you'll make.
It is a new parent’s ticket to freedom. It is the carry-all of parenthood. A Mary Poppins bag of wonders containing all that you would ever need out in the real world with your baby.
Anyone who has had a baby knows that the best Baby Bags need to be durable but lightweight, roomy but compact, fashionable but timeless. And so we guarantee that every part of this bag has been considered, tried and tested.
We hope you love it. In fact, we know you'll love it.
